Flávia Barros
Marketing, Omnicommerce, Retail & Tecnology
Desired position: Chief Marketing Officer (CMO)
Driven by passion for what I do and challenges, I strive for results by building cohesive, engaged and high-performing teams. With almost 25 years of experience in Marketing and Sales within E-commerce and Tech companies, I'm skilled in effective communication and relationship-building at all organizational levels. I'm results-oriented, a strong advocate for teamwork and committed to customer satisfaction and process improvement. I'm comfortable in diverse and multicultural environments and am adept at navigating ever-changing business landscapes. Additionally, I'm a proud mother of two incredible daughters and I enjoy meditating.
MAIN EXPERIENCES
Mar/2022 – Today
CMO at Leroy Merlin
It’s part of the French group ADEO, the 3rd largest DIY retailer in the world.
In charge to lead the Omnicommerce strategy for Leroy Merlin Brazil and new businesses development such as Services and installations, Retail Media and E-commerce, including 3P (Market Place).
Aug/2020 – Feb/2022
Marketing Director at BS2 Bank
It`s a digital bank for SMB companies in the Brazilian market.
Responsible for growing GMV of BS2 financial products for individuals and companies through Branding strategy, PR, Content, Social Media and Growth Marketing, including CRM and online acquisition.
Oct/2016 – Jan/2018
Marketing Director at 99
The Brazilian second E-hailing company is focused on individual transportation connecting drivers and passengers through its platform.
Responsible for the expansion of user base (passangers and drivers) through Online Acquisition, Brand Building and strategic partnerships.
Nov/2018 – Jul/2020
Head of Retail Marketing at Netshoes
The largest sporting goods E-commerce of Latin America. Established in 2000, it has a GMV of almost USD 700 million . Today is part of Magazine Luiza group.
In charge of leading the sales of BR Netshoes Group through a structured integration between different areas based on planning of the Annual Promotional Calendar, activation of user database and retail media.
Apr/2000 – Sep/2011
Commercial Manager at B2W
The largest e-commerce company in Latin America is responsible for 50% of the online sales industry in Brazil.
Responsible for the overall management of 8 product categories, including negotiating with suppliers for product purchases, stock management, setting purchase limits and controlling product margins.
EDUCATION
Degree in Business Administration
1994 - 1997
Rio de Janeiro State University (UERJ)
Master of Business Administration
2005 - 2007
Pontifícia Universidade Católica Rio de Janeiro
High Performance People Skills
2019 -2019
London Business School
LANGUAGES
Portuguese
Native
English
Fluent
Spanish
Fluent
ADDITIONAL INFORMATION
MAR
2024
CO-WORK week in Poland with Global Omnicommerce Team
FEB
2023
CO-WORK week in Spain with Global Omnicommerce Team
MAY
2022
Sense and Stretegic Tranning by Adeo in France
MAR
2019
SXSW Conference – South by Southwest Austin, Texas
APR
2018
Líder Evolucionário (Evolutionary Leader) with Fábio Giacomo a famous Brazilian coach
AUG
2017
Media Training with Olga Curado (The Brazilian most famous Communication Coach
JUN
2016
Participation in IRCE (Internet Retail Conference) in Chicago
MAY
2016
Participation in Connections - Sales Force Event in Atlanta
