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Flávia Barros

Marketing, Omnicommerce, Retail & Tecnology

Desired position: Chief Marketing Officer (CMO)

Driven by passion for what I do and challenges, I strive for results by building cohesive, engaged and high-performing teams. With almost 25 years of experience in Marketing and Sales within E-commerce and Tech companies, I'm skilled in effective communication and relationship-building at all organizational levels. I'm results-oriented, a strong advocate for teamwork and committed to customer satisfaction and process improvement. I'm comfortable  in diverse and multicultural environments and am adept at navigating ever-changing business landscapes. Additionally, I'm a proud mother of two incredible daughters and I enjoy meditating.

 

MAIN EXPERIENCES

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Mar/2022 – Today

CMO at Leroy Merlin

It’s part of the French group ADEO, the 3rd largest DIY retailer in the world.
 

In charge to lead the Omnicommerce strategy for Leroy Merlin Brazil and new businesses development such as Services and installations, Retail Media and E-commerce, including 3P (Market Place).

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Aug/2020 – Feb/2022

Marketing Director at BS2 Bank

It`s a digital bank for SMB companies in the Brazilian market.

Responsible for growing GMV of BS2 financial products for individuals and companies through Branding strategy, PR, Content, Social Media and Growth Marketing, including CRM and online acquisition.

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Oct/2016 – Jan/2018

Marketing Director at 99

The Brazilian second E-hailing company is focused on individual transportation connecting drivers and passengers through its platform.

Responsible for the expansion of user base (passangers and drivers) through Online Acquisition, Brand Building and strategic partnerships.

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Nov/2018 – Jul/2020

Head of Retail Marketing at Netshoes

The largest sporting goods E-commerce of Latin America. Established in 2000, it has a GMV of almost USD 700 million . Today is part of Magazine Luiza group.

In charge of leading the sales of BR Netshoes Group through a structured integration between different areas based on planning of the Annual Promotional Calendar, activation of user database and retail media.

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Apr/2000 – Sep/2011

Commercial Manager at B2W

The largest e-commerce company in Latin America is responsible for 50% of the online sales industry in Brazil.

Responsible for the overall management of 8 product categories, including  negotiating with suppliers for product purchases, stock management, setting purchase limits and controlling product margins. 

EDUCATION

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Degree in Business Administration

1994 - 1997

Rio de Janeiro State University (UERJ)

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Master of Business Administration

2005 - 2007

Pontifícia Universidade Católica Rio de Janeiro

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High Performance People Skills

2019 -2019

London Business School

LANGUAGES

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Portuguese
Native
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English 
Fluent
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Spanish 
Fluent

ADDITIONAL INFORMATION

MAR

2024

CO-WORK week in Poland with Global Omnicommerce Team

FEB

2023

CO-WORK week in Spain with Global Omnicommerce Team

MAY

2022

Sense and Stretegic Tranning by Adeo in France

MAR

2019

SXSW Conference – South by Southwest Austin, Texas 

APR

2018

Líder Evolucionário (Evolutionary Leader) with Fábio Giacomo a famous Brazilian coach 

AUG

2017

 Media Training with Olga Curado (The Brazilian most famous Communication Coach

JUN

2016

Participation in IRCE (Internet Retail Conference) in Chicago 

MAY

2016

Participation in Connections - Sales Force Event in Atlanta 

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